Automated ranking of video clips

ABSTRACT

Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing at least one program and a method for ranking videos. The program and method include storing, in a database, a plurality of videos; obtaining, for a first of the plurality of videos, first data representing a first interaction performed by a creator of the first video in association with the first video; and obtaining, for the first video, second data representing a second interaction performed by a consumer of the first video in association with the first video. A score is computed for the first video based on the first and second data and the first video is ranked relative to a remaining subset of the plurality of videos by comparing the computed score for the first video with respective scores of videos in the remaining subset of the plurality of videos.

TECHNICAL FIELD

The present disclosure relates generally to video processing systems andmore particularly to video identification systems.

BACKGROUND

Consumption of content on mobile devices continues to grow. With thevast amount of content available for consumers to access, there is anever increasing need to identify for the consumers the best content toconsume. One typical way to identify such content for consumers is basedon popularity of the content. Popularity of the content, though, can bedetermined using many different factors and often does not accuratelyreflect actual quality.

BRIEF DESCRIPTION OF THE DRAWINGS

In the drawings, which are not necessarily drawn to scale, like numeralsmay describe similar components in different views. To easily identifythe discussion of any particular element or act, the most significantdigit or digits in a reference number refer to the figure number inwhich that element is first introduced. Some embodiments are illustratedby way of example, and not limitation, in the figures of theaccompanying drawings in which:

FIG. 1 is a block diagram showing an example messaging system forexchanging data (e.g., messages and associated content) over a network,according to example embodiments.

FIG. 2 is a schematic diagram illustrating data which may be stored inthe database of a messaging server system, according to exampleembodiments.

FIG. 3 is a schematic diagram illustrating a structure of a messagegenerated by a messaging client application for communication, accordingto example embodiments.

FIG. 4 is a block diagram showing an example top video identificationplatform, according to example embodiments.

FIGS. 5-6 are flowcharts illustrating example operations of the topvideo identification platform, according to example embodiments.

FIGS. 7-8 are illustrative user interfaces of the top videoidentification platform, according to example embodiments.

FIG. 9 is a block diagram illustrating a representative softwarearchitecture, which may be used in conjunction with various hardwarearchitectures herein described, according to example embodiments.

FIG. 10 is a block diagram illustrating components of a machine able toread instructions from a machine-readable medium (e.g., amachine-readable storage medium) and perform any one or more of themethodologies discussed herein, according to example embodiments.

DETAILED DESCRIPTION

The description that follows includes systems, methods, techniques,instruction sequences, and computing machine program products thatembody illustrative embodiments of the disclosure. In the followingdescription, for the purposes of explanation, numerous specific detailsare set forth in order to provide an understanding of variousembodiments. It will be evident, however, to those skilled in the art,that embodiments may be practiced without these specific details. Ingeneral, well-known instruction instances, protocols, structures, andtechniques are not necessarily shown in detail.

One of the challenges of finding the best content to present toconsumers to view is choosing how to rank the videos based on a numberof factors. Typical systems rank videos by considering popularity of thevideos and a particular profile of a user. For example, the typicalsystems first identify which videos have the greatest number of viewsamong a population. Then, within the videos with the greatest number ofviews, a set of videos are selected for presentation to a consumer basedon how well those videos match a profile of the consumer. While thisapproach works well in presenting to a user videos that are generallypopular and may be of interest to the user, a great number of videosthat may also be of interest to the user but that have not been viewedby a significant number of users are excluded.

Such videos that may also be of interest may be created by users who donot have a large following on a social network and so can never reachthe level of being popular among a significant number of users. To findthese videos, a user has to search through many videos submitted by theuser's social network or that have been viewed by the user's friends onthe social network. This process is very inefficient, requiresnavigation through many pages of content, and can take a great deal oftime and may still end up missing the video that may be of interest tothe user. This leaves the user with having to navigate many more screensto find a video they are looking for, resulting in a poor userexperience and reduced efficiency.

The disclosed embodiments improve the efficiency of using the electronicdevice by providing a top video identification platform that identifiestop videos that are of potential interest to users based on variousfactors that include interactions of the creator of the video and theconsumers of the video. By taking into account interactions performed bythe creator of the video, the system is able to identify particularvideos that may be of interest based on how the videos were initiallycreated. Then, among those videos, the systems consider interactionsperformed by the video consumers, including normalized popularity amongother actions, to further rank and identify videos that may be ofinterest as candidate top videos. These top videos can then be furtherranked by curators to hand pick the top videos to include in a list oftop videos to be presented to various users.

By considering many factors, including interactions performed by thecreator and the consumer of the videos, and by curating which videos areincluded in a top videos list, the disclosed systems identify top videosthat may be of interest to users without limiting the identificationbased on popularity of the videos. This significantly improves how usersbrowse through videos to find videos that are of interest to the users.Particularly, this significantly improves the user experience, reducesthe number of steps a user has to perform to find a video of interest,and makes viewing videos more enjoyable. This is because the user canfind a video of interest without actually searching for and opening updifferent interfaces to find the video. Rather than paging throughmultiple screens of videos and menus to find a video of interest, only afew steps may be needed from a top video list interface to reach andview a video of interest.

FIG. 1 is a block diagram showing an example messaging system 100 forexchanging data (e.g., messages and associated content) over a network106. The messaging system 100 includes multiple client devices 102, eachof which hosts a number of applications including a messaging clientapplication 104. Each messaging client application 104 iscommunicatively coupled to other instances of the messaging clientapplication 104 and a messaging server system 108 via a network 106(e.g., the Internet).

Accordingly, each messaging client application 104 is able tocommunicate and exchange data with another messaging client application104 and with the messaging server system 108 via the network 106. Thedata exchanged between messaging client applications 104 and between amessaging client application 104 and the messaging server system 108includes functions (e.g., commands to invoke functions) as well aspayload data (e.g., text, audio, video, or other multimedia data).

Each messaging client application 104 is also able to communicate withtop video identification platform 124. Top video identification platform124 receives videos from each messaging client application 104,identifies top videos among the videos it receives from the clientapplications 104, and presents the list of top videos to the clientapplications 104. For example, the messaging client application 104generates a set of data representing interactions performed by a creatorand consumer of a video. This data can be generated before, during, orafter the video is created and the data is sent to the top videoidentification platform 124. The top video identification platform 124analyzes content of the videos that were submitted and computes a scorefor each video using the creator and consumer interaction data. Thevideo identification platform 124 ranks a set of the videos based ontheir assigned scores and selects a subset of the videos to be includedin a top videos list to be presented to a plurality of users.

The messaging server system 108 provides server-side functionality viathe network 106 to a particular messaging client application 104. Whilecertain functions of the messaging system 100 are described herein asbeing performed by either a messaging client application 104 or by themessaging server system 108, it will be appreciated that the location ofcertain functionality either within the messaging client application 104or the messaging server system 108 is a design choice. For example, itmay be technically preferable to initially deploy certain technology andfunctionality within the messaging server system 108, but to latermigrate this technology and functionality to the messaging clientapplication 104 where a client device 102 has a sufficient processingcapacity.

The messaging server system 108 supports various services and operationsthat are provided to the messaging client application 104. Suchoperations include transmitting data to, receiving data from, andprocessing data generated by the messaging client application 104. Thisdata may include message content, client device information, geolocationinformation, media annotation and overlays, virtual objects, messagecontent persistence conditions, social network information, and liveevent information, as examples. Data exchanges within the messagingsystem 100 are invoked and controlled through functions available viauser interfaces (UIs) of the messaging client application 104.

Turning now specifically to the messaging server system 108, anapplication program interface (API) server 110 is coupled to, andprovides a programmatic interface to, an application server 112. Theapplication server 112 is communicatively coupled to a database server118, which facilitates access to a database 120 in which is stored dataassociated with messages processed by the application server 112.

Dealing specifically with the API server 110, this server 110 receivesand transmits message data (e.g., commands and message payloads) betweenthe client device 102 and the application server 112. Specifically, theAPI server 110 provides a set of interfaces (e.g., routines andprotocols) that can be called or queried by the messaging clientapplication 104 in order to invoke functionality of the applicationserver 112. The API server 110 exposes various functions supported bythe application server 112, including account registration; loginfunctionality; the sending of messages, via the application server 112,from a particular messaging client application 104 to another messagingclient application 104; the sending of media files (e.g., images orvideo) from a messaging client application 104 to the messaging serverapplication 114, and for possible access by another messaging clientapplication 104; the setting of a collection of media data (e.g.,story); the retrieval of such collections; the retrieval of a list offriends of a user of a client device 102; the retrieval of messages andcontent; the adding and deleting of friends to a social graph; thelocation of friends within a social graph; access to user conversationdata; access to avatar information stored on messaging server system108; and opening an application event (e.g., relating to the messagingclient application 104).

The application server 112 hosts a number of applications andsubsystems, including a messaging server application 114, an imageprocessing system 116, a social network system 122, and top videoidentification platform 124. The messaging server application 114implements a number of message processing technologies and functions,particularly related to the aggregation and other processing of content(e.g., textual and multimedia content) included in messages receivedfrom multiple instances of the messaging client application 104. As willbe described in further detail, the text and media content from multiplesources may be aggregated into collections of content (e.g., calledstories or galleries). These collections are then made available, by themessaging server application 114, to the messaging client application104. Other processor- and memory-intensive processing of data may alsobe performed server-side by the messaging server application 114, inview of the hardware requirements for such processing.

The application server 112 also includes an image processing system 116that is dedicated to performing various image processing operations,typically with respect to images or video received within the payload ofa message at the messaging server application 114. A portion of theimage processing system 116 may also be implemented by top videoidentification platform 124.

The social network system 122 supports various social networkingfunctions and services and makes these functions and services availableto the messaging server application 114. To this end, the social networksystem 122 maintains and accesses an entity graph within the database120. Examples of functions and services supported by the social networksystem 122 include the identification of other users or videos of themessaging system 100 with which a particular user has relationships oris “following” and also the identification of other entities andinterests of a particular user. Such other users may be referred to asthe user's friends.

The application server 112 is communicatively coupled to a databaseserver 118, which facilitates access to a database 120 in which isstored data associated with messages processed by the messaging serverapplication 114.

FIG. 2 is a schematic diagram 200 illustrating data, which may be storedin the database 120 of the messaging server system 108, according tocertain example embodiments. While the content of the database 120 isshown to comprise a number of tables, it will be appreciated that thedata could be stored in other types of data structures (e.g., as anobject-oriented database).

The database 120 includes message data stored within a message table214. An entity table 202 stores entity data, including an entity graph204. Entities for which records are maintained within the entity table202 may include individuals, corporate entities, organizations, objects,places, events, and so forth. Regardless of type, any entity regardingwhich the messaging server system 108 stores data may be a recognizedentity. Each entity is provided with a unique identifier, as well as anentity type identifier (not shown).

The entity graph 204 furthermore stores information regardingrelationships and associations between entities. Such relationships maybe social, professional (e.g., work at a common corporation ororganization), interest-based, or activity-based, merely for example.

Message table 214 may store a collection of conversations between a userand one or more friends or entities. Message table 214 may includevarious attributes of each conversation, such as the list ofparticipants, the size of the conversation (e.g., number of users and/ornumber of messages), the chat color of the conversation, a uniqueidentifier for the conversation, and any other conversation relatedfeature(s). Information from message table 214 may be provided inlimited form and on a limited basis to a given web-based gamingapplication based on functions of the messaging client application 104invoked by the web-based gaming application.

The database 120 also stores annotation data, in the example form offilters, in an annotation table 217. Database 120 also stores annotatedcontent received in the annotation table 217. Filters for which data isstored within the annotation table 217 are associated with and appliedto videos (for which data is stored in a video table 219) and/or images(for which data is stored in an image table 208). Filters, in oneexample, are overlays that are displayed as overlaid on an image orvideo during presentation to a recipient user. Filters may be of varioustypes, including user-selected filters from a gallery of filterspresented to a sending user by the messaging client application 104 whenthe sending user is composing a message. Other types of filters includegeolocation filters (also known as geo-filters), which may be presentedto a sending user based on geographic location. For example, geolocationfilters specific to a neighborhood or special location may be presentedwithin a UI by the messaging client application 104, based ongeolocation information determined by a Global Positioning System (GPS)unit of the client device 102. Another type of filter is a data filter,which may be selectively presented to a sending user by the messagingclient application 104, based on other inputs or information gathered bythe client device 102 during the message creation process. Examples ofdata filters include current temperature at a specific location, acurrent speed at which a sending user is traveling, battery life for aclient device 102, or the current time.

Other annotation data that may be stored within the image table 208 isso-called “lens” data. A “lens” may be a real-time special effect andsound that may be added to an image or a video.

As mentioned above, the video table 215 stores video data which, in oneembodiment, is associated with messages for which records are maintainedwithin the message table 214. Similarly, the image table 208 storesimage data associated with messages for which message data is stored inthe entity table 202. The entity table 202 may associate variousannotations from the annotation table 217 with various images and videosstored in the image table 208 and the video table 215. This may be doneby storing unique video identifiers with the various annotations toidentify the video associated with the annotations.

Consumer and creator interaction(s) 207 stores data representing creatorand consumer interactions associated with various videos of the topvideo identification platform 124. Consumer and creator interaction(s)207 provides the interaction data used by the top video identificationplatform 124 to identify candidate videos for a top videos list. Forexample, consumer and creator interaction(s) 207 stores first datarepresenting creator interactions including information indicating atleast one of whether the creator used a front facing or rear facingcamera of a user device to create the first video, whether the creatorenhanced the first video using a zoom or a speed effect, or whether thecreator added a filter, a lens, an object, a caption, an emoji, or asticker to the first video. For example, consumer and creatorinteraction(s) 207 stores second data representing the consumerinteractions including information indicating at least one of an amountof time the first video has been viewed by a plurality of usersincluding the consumer, whether the first video was shared between athreshold number of the plurality of users, or whether one of theplurality of users captured a screenshot of the first video.

Curator input(s) 209 stores data representing approval status (e.g.,curator rankings and/or approvals) associated with various candidatevideos of the top video identification platform 124. Specifically,curator input(s) 209 stores an indication of whether a given video hasbeen approved by a primary curator and whether the given video wasapproved by a secondary curator. Each of the curator input(s) 209 datais associated with the unique identifier of the video corresponding tothe approval status. Curator input(s) 209 provides the curator data usedby the top video identification platform 124 to add videos to the topvideos list that is presented to a plurality of users.

A story table 206 stores data regarding collections of messages andassociated image, video, or audio data, which are compiled into acollection (e.g., a story or a gallery). The creation of a particularcollection may be initiated by a particular user (e.g., each user forwhich a record is maintained in the entity table 202). A user may createa “personal story” in the form of a collection of content that has beencreated and sent/broadcast by that user. To this end, the UI of themessaging client application 104 may include an icon that isuser-selectable to enable a sending user to add specific content to hisor her personal story.

A collection may also constitute a “live story,” which is a collectionof content from multiple users that is created manually, automatically,or using a combination of manual and automatic techniques. For example,a “live story” may constitute a curated stream of user-submitted contentfrom various locations and events. Users whose client devices 102 havelocation services enabled and are at a common location event at aparticular time may, for example, be presented with an option, via a UIof the messaging client application 104, to contribute content to aparticular live story. The live story may be identified to the user bythe messaging client application 104, based on his or her location. Theend result is a “live story” told from a community perspective.

A further type of content collection is known as a “location story.”which enables a user whose client device 102 is located within aspecific geographic location (e.g., on a college or university campus)to contribute to a particular collection. In some embodiments, acontribution to a location story may require a second degree ofauthentication to verify that the end user belongs to a specificorganization or other entity (e.g., is a student on the universitycampus).

FIG. 3 is a schematic diagram illustrating a structure of a message 300,according to some embodiments, generated by a messaging clientapplication 104 for communication to a further messaging clientapplication 104 or the messaging server application 114. The content ofa particular message 300 is used to populate the message table 214stored within the database 120, accessible by the messaging serverapplication 114. Similarly, the content of a message 300 is stored inmemory as “in-transit” or “in-flight” data of the client device 102 orthe application server 112. The message 300 is shown to include thefollowing components:

-   -   A message identifier 302: a unique identifier that identifies        the message 300.    -   A message text payload 304: text, to be generated by a user via        a UI of the client device 102 and that is included in the        message 300.    -   A message image payload 306: image data, captured by a camera        component of a client device 102 or retrieved from memory of a        client device 102, and that is included in the message 300.    -   A message video payload 308: video data, captured by a camera        component or retrieved from a memory component of the client        device 102 and that is included in the message 300.    -   A message audio payload 310: audio data, captured by a        microphone or retrieved from the memory component of the client        device 102, and that is included in the message 300.    -   A message annotation 312: annotation data (e.g., filters,        objects, captions, stickers, or other enhancements) that        represents annotations to be applied to message image payload        306, message video payload 308, or message audio payload 310 of        the message 300.    -   A message duration parameter 314: parameter value indicating, in        seconds, the amount of time for which content of the message        (e.g., the message image payload 306, message video payload 308,        message audio payload 310) is to be presented or made accessible        to a user via the messaging client application 104.    -   A message geolocation parameter 316: geolocation data (e.g.,        latitudinal and longitudinal coordinates) associated with the        content payload of the message 300. Multiple message geolocation        parameter 316 values may be included in the payload, with each        of these parameter values being associated with respect to        content items included in the content (e.g., a specific image        within the message image payload 306, or a specific video in the        message video payload 308).    -   A message story identifier 318: identifier value identifying one        or more content collections (e.g., “stories”) with which a        particular content item in the message image payload 306 of the        message 300 is associated. For example, multiple images within        the message image payload 306 may each be associated with        multiple content collections using identifier values.    -   A message tag 320: each message 300 may be tagged with multiple        tags, each of which is indicative of the subject matter of        content included in the message payload. For example, where a        particular image included in the message image payload 306        depicts an animal (e.g., a lion), a tag value may be included        within the message tag 320 that is indicative of the relevant        animal. Tag values may be generated manually, based on user        input, or may be automatically generated using, for example,        image recognition.    -   A message sender identifier 322: an identifier (e.g., a        messaging system identifier, email address, or device        identifier) indicative of a user of the client device 102 on        which the message 300 was generated and from which the message        300 was sent.    -   A message receiver identifier 324: an identifier (e.g., a        messaging system identifier, email address, or device        identifier) indicative of user(s) of the client device 102 to        which the message 300 is addressed. In the case of a        conversation between multiple users, the identifier may indicate        each user involved in the conversation.

The contents (e.g., values) of the various components of message 300 maybe pointers to locations in tables within which content data values arestored. For example, an image value in the message image payload 306 maybe a pointer to (or address of) a location within an image table 208.Similarly, values within the message video payload 308 may point to datastored within a video table 215, values stored within the messageannotations 312 may point to data stored in an annotation table 217,values stored within the message story identifier 318 may point to datastored in a story table 206, and values stored within the message senderidentifier 322 and the message receiver identifier 324 may point to userrecords stored within an entity table 202.

FIG. 4 is a block diagram showing an example top video identificationplatform 124, according to example embodiments. Top video identificationplatform 124 includes a user behavior module 210, a candidate videoselection module 220, a video analysis module 230, a curator interfacemodule 240, and a top video selection module 250.

The candidate video selection module 220 communicates with the userbehavior module 210 to obtain data, which may include scoresrepresenting consumer and creator interactions with one or more videos.The candidate video selection module 220 also communicates with thevideo analysis module 230 to obtain one or more labels associated withthe videos. The candidate video selection module 220 generates a scorefor each of the videos based on the labels and the consumer and creatorinteraction data and based on gating factors (e.g., whether the videosare longer than a specified duration, whether the videos have beenviewed by a certain number of users, whether the videos were submittedby a user who has more than a threshold number of followers, whether thevideo was submitted by an unauthorized user, whether the video hascontent that exceeds a parental rating, whether the video was submittedby a user who is less than a certain age or is within an age range (suchas 13-17), and/or whether the video was submitted from a location thatis within a given distance to a school or other facility). The candidatevideo selection module 220 identifies the videos with scores that exceeda given threshold and pass the gating factors and provides this subsetof videos to the curator interface module 240. The curator interfacemodule 240 receives approval from one or more curators of a given subsetof the videos and provides this subset to the top video selection module250 for presentation to a plurality of users.

For example, the user behavior module 210 receives creator interactions212 from a user who creates a video by communicating with the messagingclient application 104 of the creator. These creator interactions 212may be received from consumer and creator interaction(s) 207. Themessaging client application 104 receives a first user input to activatethe camera of a user device being used to capture a video. The messagingclient application 104 then receives a second user input selectingbetween a front facing camera and a rear facing camera of the userdevice. The front facing camera may be a camera on a screen of the userdevice pointing towards the user and is typically used to capture aselfie or self-image of the user. The rear facing camera may be a cameraon the back of the user device and points in the opposite direction ofthe front facing camera. The messaging client application 104 determineswhether the user selects the front or rear facing camera to capture avideo. After the user creates the video, the messaging clientapplication 104 associates interaction data with the video indicatingwhich of the front or rear facing camera was used to capture the video.The messaging client application 104 transmits this data together withthe captured video to user behavior module 210 of the top videoidentification platform 124.

As another example, after the user creates the video or during creationof the video, the user modifies or enhances the video in various ways.For example, while creating the video or after the video is created, theuser modifies or enhances the video by zooming into a portion of thecontent that is/was being captured and/or selecting an option to slowdown or speed up the frame rate of a portion of the video beingcaptured. As another example, after or during creation of the video, thecreator adds annotations such as a filter, a lens, an object, a caption,an emoji, or a sticker to the video. The messaging client application104 tracks these interactions and associates them with the video that iscaptured for transmission together with the video to the user behaviormodule 210 of the top video identification platform 124. The top videoidentification platform 124 assigns a unique video identifier to thereceived video and stores the data representing the creator interactionsin a database. The data representing the interactions is assigned thesame unique video identifier to associate the data with the receivedvideo.

The top video identification platform 124 receives videos from a varietyof sources and devices. For example, the top video identificationplatform 124 can receive videos from a client device 102 that includesaugmented reality googles, electronic glasses, or other headwear. Thetop video identification platform 124 can receive videos from a clientdevice 102 that includes a computer or mobile phone. The top videoidentification platform 124 can receive videos that are created andmodified using filters.

Initially, videos that are received by the top video identificationplatform 124 are presented to a subset of users (e.g., friends of theuser who created the video) and/or are included in a general list ofvideos that can be accessed by a plurality of users of the messagingsystem. Consumer interactions data 211 is collected by the user behaviormodule 210 for a specified period of time in association with each ofthe videos that is received. Such consumer interaction data 211 may bereceived from consumer and creator interaction(s) 207 and includes dataindicating an amount of time each video has been viewed by a pluralityof users, whether the video was shared between a threshold number of theplurality of users, and/or whether one of the plurality of userscaptured a screenshot of the video.

For example, the user behavior module 210 aggregates the total watchtime of each video representing an amount of time the video has beenviewed by a plurality of users and normalizing the aggregated totalwatch time value. By normalizing the total watch time, any video,regardless of its popularity or number of followers, can be consideredas a candidate for the top video list. Specifically, simply adding upthe watch time across all of the users may not be sufficient becausevideos from users with a lot of followers or friends may end updominating the pool of videos selected as candidates for the top videolist. Normalizing the total watch time gives each video an equal chanceof being selected as a candidate by offsetting the total watch timebased on the number of followers the video or video creator has. Forexample, the score generated based on the total watch time can becomputed in accordance with total watch time score=(total watchtime)/(video duration*number of followers), where the video durationrepresents the length of the video under consideration and the number offollowers represents the number of users who selected an option tofollow the video on the social network and/or the number of followersthe creator of the video has. This normalized watch time is included inthe data representing interactions of the consumers and is assigned theunique identifier of the video.

The user behavior module 210 tracks each time a given video is sharedbetween users on the social network. For example, a user before or afterviewing the video selects an option to share or send the video to afriend of the user on the social network. In response to determiningthat the user selected the share option, a value representing the numberof times the video was shared can be accumulated or incremented. Afterthis number reaches a threshold amount, a score associated with thevideo may be increased.

The user behavior module 210 tracks each time a screenshot is taken of agiven video by a user on the social network. For example, a user selectsa screenshot option while viewing the video to capture and store animage of a frame of the video being presented. In response todetermining that the user selected the screenshot option, a valuerepresenting the number of times screenshots of the video were taken canbe accumulated or incremented. After this number reaches a thresholdamount, a score associated with the video may be increased.

In an embodiment, the user behavior module 210 computes the consumerinteraction score for a given video by aggregating weighted values ofthe consumer interaction criteria (e.g., the total watch time score, thenumber of times the video was shared, and the number of screenshots ofthe video that were taken). For example, a first weight is assigned tothe total watch time score, a second weight is assigned to the number oftimes the video was shared, and a third weight is assigned to the numberof screenshots of the video that were taken. The weights may bedifferent for each criterion. The user behavior module 210 computes theconsumer interaction score for the given video by multiplying theweights with their respective consumer interaction criterion (e.g., thetotal watch time score, the number of times the video was shared, andthe number of screenshots of the video that were taken) and summing thetotal value.

After the videos have been consumed by a certain number of users and/orafter a sufficient amount of consumer tracking information has beencollected, the creator and consumer interaction data associated with thevideos are analyzed by the user behavior module 210 to determine whetherthe videos qualify to be considered for presentation in a top video listand provided to the candidate video selection module 220. These videosare candidate videos and are assigned a score based on the creator andconsumer interaction data. Subsets of the candidate videos are presentedin a list to one or more curators for further ranking. Candidate videosthat are approved by the one or more curators are added to the top videolist for presentation to a plurality of users. Namely, the videos thatare added to the top video list are added to a specific region or menuof the messaging client application 104 that only presents or isdedicated to presenting videos that are in the top video list.

In some cases, the client device 102 communicates with the user behaviormodule 210 via a dedicated dumb terminal that has software with minimalcommunication and display capabilities. In such cases, the client device102 communicates directly with the user behavior module 210 via the APIcontent. In some cases, the client device 102 communicates with the userbehavior module 210 via a website. In such cases, the client device 102communicates with the user behavior module 210 via a web client module.

Video analysis module 230 analyzes frames of each video and assigns alabel to the video that describes the content of the video. In animplementation, the video analysis module 230 analyzes frames of onlythose videos that exceed a score threshold that have been identified bythe user behavior module 210. In another implementation, the videoanalysis module 230 analyzes frames of all the videos received by thetop video identification platform 124. The video analysis module 230performs image recognition of content shown in one or more frames of agiven video. The video analysis module 230 retrieves a label associatedwith the recognized images and assigns the label to the video. Forexample, a video of a person skateboarding is analyzed to recognize askateboard that appears in a series of consecutive frames. In this case,the video analysis module 230 retrieves a skateboard label andassociates the label with the video. In another example, a video of anacrobatics scene may depict various objects that are found in a gym in aset of consecutive frames (e.g., a balance beam and a swing). In thiscase, the video analysis module 230 assigns an acrobatics label to thevideo. The video analysis module 230 may retrieve scores associated witheach label that represent how interesting each label is. Such scores canvary dynamically over time as different labels may be found to beinteresting at different times. The video analysis module 230 computes ascore for the labeled video based on the retrieved scores of the labelthat is assigned to the video. In some implementations, the videoanalysis module 230 assigns a confidence score to the label that isassigned. This confidence score represents a level of accuracy of thelabel that has been automatically assigned to the video. In such cases,the overall score computed for the video by the video analysis module230 may be a weighted factor of the label score and the confidencescore.

The video analysis module 230 may also analyze caption informationassociated with each video. The video analysis module 230 may exclude orassign a very low score to videos that include only images, only text,or only text and images. The video analysis module 230 may include orassign a very high score to videos that include text (e.g., text that isless than a specified number of characters and/or text that includeswords of excitement such as Imao, lolol, OMG, tears, and so forth) andemojis or avatars (e.g., tears with joy emojis) as the annotationassociated with the video. This is because videos with only emojis ascaptions require context to understand and so are not good candidatesfor a top videos list. Videos from students in schools or collegesrequire context that is very local to the school or college and are notgood candidates for the top videos list which is not geographic centric.Images are almost always boring and not interesting to users and videoswith long captions are not that entertaining. Video analysis module 230also retrieves a geotag representing a geographical location associatedwith a given video. The score computed by the video analysis module 230may also be a factor of a score associated with the geotag.

The candidate video selection module 220 aggregates the scores of thevideos generated based on the captions, labels, and creator and consumerinteractions. The scores may be aggregated in a weighted manner suchthat the score generated based on the captions and labels affects theoverall video score less than the score generated based on the creatorand consumer interactions. Particularly, weights may be assigned to thecaptions, labels, and creator and consumer interaction scores. Theweights may be different. The candidate video selection module 220multiplies the scores of the videos received from the video analysismodule 230 by the corresponding weight and multiplies the scores of thevideos received from the user behavior module 210 by the correspondingweight and then sums the weighted scores together to compute an overallscore for each video. The candidate video selection module 220identifies those videos in the candidate video list that have a scorethat exceeds a specified value. These videos form a subset of videosthat is provided to the curator interface module 240.

The curator interface module 240 presents a screen to a curator forchoosing videos to include in a top videos list. An illustrative screenprovided by the curator interface module 240 is discussed below inconnection with FIG. 7. The screen includes a collection of the videosin the subset that is provided by the candidate video selection module220. A first curator selects a given video in the screen and assigns anapproval status (e.g., like it or love it or not approved) to the video.Those videos that have an approval status of like it or love it arepresented to a second curator. The second curator approves a subset ofthose videos for inclusion in a top videos list. The top videos list isprovided to the top video selection module 250. The top video selectionmodule 250 randomly or pseudo-randomly or based on a rank presents thevideos that are in the top videos list to the plurality of users of themessaging server system 108. An illustrative screen provided by the topvideo selection module 250 is discussed below in connection with FIG. 8.

FIGS. 5-6 are flowcharts illustrating example operations of the topvideo identification platform 124 in performing processes 500-600,according to example embodiments. The processes 500-600 may be embodiedin computer-readable instructions for execution by one or moreprocessors such that the operations of the processes 500-600 may beperformed in part or in whole by the functional components of themessaging server system 108; accordingly, the processes 500-600 aredescribed below by way of example with reference thereto. However, inother embodiments at least some of the operations of the processes500-600 may be deployed on various other hardware configurations. Theprocesses 500-600 are therefore not intended to be limited to themessaging server system 108 and can be implemented in whole, or in part,by any other component.

At operation 501, the top video identification platform 124 stores aplurality of videos in a database. For example, the top videoidentification platform 124 receives a video from a creator at a clientdevice 102 and stores the received video in a database 120.

At operation 502, the top video identification platform 124 obtains, fora first of the plurality of videos, first data representing a firstinteraction performed by a creator of the first video in associationwith the first video. For example, user behavior module 210 obtainscreator interaction data 212 from the consumer and creatorinteractions(s) 207 data representing a first interaction performed by acreator of the first video in association with the first video. Thefirst data may be creation/origination data representing anoriginator/creator interaction.

At operation 503, the top video identification platform 124 obtains, forthe first video, second data representing a second interaction performedby a consumer of the first video in association with the first video.For example, user behavior module 210 obtains consumer interaction data211 from the consumer and creator interactions(s) 207 data representinga second interaction performed by a consumer of the first video inassociation with the first video. The second data may beconsumption/consumer action data representing a consumer interaction.

At operation 504, the top video identification platform 124 computes ascore for the first video based on the first and second data. Forexample, the user behavior module 210 computes a score for the video byweighting the consumer and creator interactions data 211 and 212.

At operation 505, the top video identification platform 124 ranks thefirst video relative to a remaining subset of the plurality of videos bycomparing the computed score for the first video with respective scoresof each video in the remaining subset of the plurality of videos. Forexample, the candidate video selection module 220 obtains the ranks thatwere generated by the user behavior module 210 and computes an overallrank for the first video based on additional scores provided by thevideo analysis module 230 and generates a subset of videos that have ascore that exceeds a specified value. This subset is then provided tothe curator interface module 240 for ultimately being included in a topvideos list presented to users by the top video selection module 250.

Process 600 describes operations performed by the curator interfacemodule 240 to identify which videos are approved for inclusion in thetop videos list presented to users by the top video selection module250. At operation 601, the top video identification platform 124 selectsa first subset of a plurality of videos having a score that exceeds aspecified value. For example, the candidate video selection module 220,after computing the scores for all of the videos based on the creatorand consumer interaction data and based on the caption and/or labelsprovided by the video analysis module 230, identifies those videos thathave a score that exceeds a specified value.

At operation 602, the top video identification platform 124 generates adisplay that includes the selected first subset of the plurality ofvideos. For example, the curator interface module 240 presents screen700 (FIG. 7) to enable one or more curators to further rank and/orapprove selected videos for inclusion in a top videos list.

At operation 603, the top video identification platform 124 receivesinput from a first curator that approves a given video in the firstsubset of the plurality of videos for inclusion in a candidate list oftop videos. For example, the curator interface module 240 receives aselection from a curator of a given video that is presented in theinterface. In response, the curator interface module 240 presents thevideo to the curator in full screen with options indicating a level oflike or dislike for the video. For example, the options may include alike it option that assigns a first rank to the video and a love itoption that assigns a higher second rank to the video. If no options areselected by the curator, the video is unranked and may not selected forinclusion in the top videos list or is assigned a low curator score.

At operation 604, the top video identification platform 124 generates adisplay that includes a second subset of the first subset of theplurality of videos approved by the first curator. For example, thecurator interface module 240 identifies those videos that have anoverall curator rank that exceeds a specified value. For example, thecurator interface module 240 aggregates the scores determined by thenumber of curators that selected a like it option for the video, thenumber of curators that selected a love it option, and the number ofcurators that did not select a curator ranking option. Specifically, thelike it option may be associated with a score of 5 and the love itoption may be associated with a score of 10. If, for a given videoprovided by the candidate video selection module 220 to the curatorinterface module 240, three curators selected the like it option and twocurators selected the love it option, the curator interface module 240may compute an overall curator score of 35 based on the number ofcurators multiplied by the selected score assigned by each curator(e.g., 3*5+2*10).

At operation 605, the top video identification platform 124 receivesinput from a second curator that approves a top video in the secondsubset for inclusion in a list of top videos presented to a plurality ofusers. The curator interface module 240 identifies a subset of videosthat have a curator score that exceeds a specified value and presentsthose videos to a second curator for a second level of approval. Asimilar screen is presented to the second curator who can select a givenvideo and is given an option to approve the video for inclusion in thetop videos list. Any video selected in the second level of approval forinclusion in the top videos list is provided to the top video selectionmodule 250 for distribution to a plurality of users by being included ina list of top videos. As referred to herein, first curator refers to acurator that approves or assigns a ranking to a given video in a primarylevel of review and a second curator refers to a curator that approves agiven video that has already been ranked or approved by the firstcurator in a second level of review. Approvals made by the secondcurator result in the given video being included in the list of topvideos provided to a plurality of users.

FIG. 7 is illustrative user interface screen 700 of the top videoidentification platform 124, according to example embodiments. Screen700 presents a list of videos provided by the candidate video selectionmodule 220. This list is presented to a first curator. When the initialscreen 700 loads, each of the videos shown plays simultaneously from astarting position to the ending position. When a given video reaches theending position, a replay option 740 is presented in place of a frame ofthe given video. In response to receiving a selection from the curatorof the replay option 740, the corresponding video starts playing againfrom the starting position to the ending position.

Each video shown in screen 700 is selectable. In response to receiving aselection from the first curator of a given video, the screen 700retrieves the video and presents the video in full screen. Together withthe video in full screen, screen 700 also includes a set of rankingoptions, such as a like it option and a love it option. In response toreceiving a user selection of the like it option or love it option, thecurator interface module 240 retrieves the score associated with theselected option and accumulates the score with a running curator scoreassociated with the video. The video exits the full screen mode and theplurality of videos are presented in the list shown in screen 700 again.

Screen 700 includes a source option 710. The source option 710 allowsthe first curator to filter the set of videos that are shown in thescreen 700 based on one or more criteria. For example, in response toreceiving a user selection of the source option 710, a list of criteriais presented to the first curator. The list of criteria includes any oneor more of the basis used to score the video. For example, the list ofcriteria includes one or more creator interaction options, consumerinteraction options, label options, and caption options. The firstcurator can select to include or exclude videos from screen 700 byselecting or deselecting one or more of the options listed in the listof criteria. For example, if the label option is deselected, the list ofvideos shown in screen 700 may be reranked by reducing or removing fromtheir overall scores any value attributed to the label score.

Screen 700 includes a candidate types option 720. The candidate typesoption 720 allows the first curator to filter the list of videos inscreen 700 based on their currently assigned approval status. Forexample, in response to receiving a user selection of the candidatetypes option 720, the first curator can select an option to exclude fromscreen 700 any video that has already received a score in the primaryapproval level from one or more other first curators. The first curatorcan similarly exclude based on candidate types option 720 any video thatis currently in second level of approval or that has already beenapproved by a second curator for inclusion in a list of top videos. Thefirst curator can similarly only include videos that have not beenreviewed by another first curator or second curator in a primary orsecondary level of approval using the candidate types option 720.

A number of videos option 730 is included in screen 700. Selection ofoption 730 enables a curator to limit the total number of videos thatare presented in a given page view of screen 700. In an embodiment, thevideos shown simultaneously in a given page view may be scaled up ordown to fit the screen together based on the total number selected inoption 730.

After making the selections for videos to include and exclude usingoptions 710, 720, and 730, a get candidates option 750 can be selectedto update the list of videos shown in screen 700. A next and previouspage option (not shown) may be included to enable the first curator toload additional or previous pages of videos for ranking or approval.

A second curator can be presented with a similar screen 700. The secondcurator can select a given video from the list to approve the video forinclusion in the list of top videos that are presented to the pluralityof users.

FIG. 8 is illustrative user interface screen 800 of the top videoidentification platform 124, according to example embodiments. Screen800 is presented to a plurality of users on respective client devices102. The screen 800 includes a top snaps region 801 in which the list oftop videos is presented. The screen 800 includes a world cup region 802as well as one or more other regions in which other videos that are notin the list of top videos are presented. The regions 801 and 802 arepresented together but may also be presented individually. For example,in response to receiving a user selection of the top snaps region 801,the screen may exclusively display a list of the top videos. Options toreach the exclusive list of top videos may similarly be provided asseparate menu items in other interface screens. For example, a dedicatedtop videos list option may be provided on a main screen of the messagingclient application 104. In response to receiving a user selection of thededicated top videos list option, the list of top videos may bepresented. The list of top videos can be organized, sorted, and filteredbased on the source, user, type of content, or type of client device 102used to create the corresponding videos.

In an embodiment, each video shown in the top snaps region 801 may berepresented as a thumbnail together with videos in other regions such asthe world cup region 802. For example, the top snaps region 801 includesa first thumbnail 810 and the world cup region includes a secondthumbnail 820. In some implementations, each thumbnail of the top snapsregion 801 presents the corresponding video as a low frame rate video inthe thumbnail. This low frame rate video may loop when the video reachesthe ending position or may present a single static frame when the lowframe rate video reaches the ending position. Each thumbnail of theworld cup region 802 presents only a single static frame or imagecorresponding to the video associated with the thumbnail. In response toreceiving a user selection of the thumbnail 810, the video correspondingto the selected thumbnail is presented in full screen.

In an embodiment, videos selected from other regions, such as world cupregion 802, may cause the consumer interaction data tracked by the userbehavior module 210 to be updated. The top video identification platform124 continuously monitors the interaction data associated with thevideos selected from the other regions to update their respectivescores. Such videos may end up being included in the top snaps region801 once their respective score and approval status reach a certainlevel.

FIG. 9 is a block diagram illustrating an example software architecture906, which may be used in conjunction with various hardwarearchitectures herein described. FIG. 9 is a non-limiting example of asoftware architecture and it will be appreciated that many otherarchitectures may be implemented to facilitate the functionalitydescribed herein. The software architecture 906 may execute on hardwaresuch as machine 1000 of FIG. 10 that includes, among other things,processors 1004, memory 1014, and input/output (I/O) components 1018. Arepresentative hardware layer 952 is illustrated and can represent, forexample, the machine 1000 of FIG. 10. The representative hardware layer952 includes a processing unit 954 having associated executableinstructions 904. Executable instructions 904 represent the executableinstructions of the software architecture 906, including implementationof the methods, components, and so forth described herein. The hardwarelayer 952 also includes memory and/or storage modules memory/storage956, which also have executable instructions 904. The hardware layer 952may also comprise other hardware 958.

In the example architecture of FIG. 9, the software architecture 906 maybe conceptualized as a stack of layers where each layer providesparticular functionality. For example, the software architecture 906 mayinclude layers such as an operating system 902, libraries 920,frameworks/middleware 918, applications 916, and a presentation layer914. Operationally, the applications 916 and/or other components withinthe layers may invoke API calls 908 through the software stack andreceive messages 912 in response to the API calls 908. The layersillustrated are representative in nature and not all softwarearchitectures have all layers. For example, some mobile or specialpurpose operating systems 902 may not provide a frameworks/middleware918, while others may provide such a layer. Other software architecturesmay include additional or different layers.

The operating system 902 may manage hardware resources and providecommon services. The operating system 902 may include, for example, akernel 922, services 924, and drivers 926. The kernel 922 may act as anabstraction layer between the hardware and the other software layers.For example, the kernel 922 may be responsible for memory management,processor management (e.g., scheduling), component management,networking, security settings, and so on. The services 924 may provideother common services for the other software layers. The drivers 926 areresponsible for controlling or interfacing with the underlying hardware.For instance, the drivers 926 include display drivers, camera drivers,Bluetooth® drivers, flash memory drivers, serial communication drivers(e.g., Universal Serial Bus (USB) drivers), Wi-Fi® drivers, audiodrivers, power management drivers, and so forth, depending on thehardware configuration.

The libraries 920 provide a common infrastructure that is used by theapplications 916 and/or other components and/or layers. The libraries920 provide functionality that allows other software components toperform tasks in an easier fashion than to interface directly with theunderlying operating system 902 functionality (e.g., kernel 922,services 924 and/or drivers 926). The libraries 920 may include systemlibraries 944 (e.g., C standard library) that may provide functions suchas memory allocation functions, string manipulation functions,mathematical functions, and the like. In addition, the libraries 920 mayinclude API libraries 946 such as media libraries (e.g., libraries tosupport presentation and manipulation of various media format such asMPEG4. H.264, MP3, AAC, AMR, JPG, PNG), graphics libraries (e.g., anOpenGL framework that may be used to render two-dimensional andthree-dimensional media in a graphic content on a display), databaselibraries (e.g., SQLite that may provide various relational databasefunctions), web libraries (e.g., WebKit that may provide web browsingfunctionality), and the like. The libraries 920 may also include a widevariety of other libraries 948 to provide many other APIs to theapplications 916 and other software components/modules.

The frameworks/middleware 918 (also sometimes referred to as middleware)provide a higher-level common infrastructure that may be used by theapplications 916 and/or other software components/modules. For example,the frameworks/middleware 918 may provide various graphic UI (GUI)functions, high-level resource management, high-level location services,and so forth. The frameworks/middleware 918 may provide a broad spectrumof other APIs that may be utilized by the applications 916 and/or othersoftware components/modules, some of which may be specific to aparticular operating system 902 or platform.

The applications 916 include built-in applications 938 and/orthird-party applications 940. Examples of representative built-inapplications 938 may include, but are not limited to, a contactsapplication, a browser application, a book reader application, alocation application, a media application, a messaging application,and/or a game application. Third-party applications 940 may include anapplication developed using the ANDROID™ or IOS™ software developmentkit (SDK) by an entity other than the vendor of the particular platform,and may be mobile software running on a mobile operating system such asIOS™, ANDROID™, WINDOWS® Phone, or other mobile operating systems. Thethird-party applications 940 may invoke the API calls 908 provided bythe mobile operating system (such as operating system 902) to facilitatefunctionality described herein.

The applications 916 may use built-in operating system functions (e.g.,kernel 922, services 924, and/or drivers 926), libraries 920, andframeworks/middleware 918 to create UIs to interact with users of thesystem. Alternatively, or additionally, in some systems, interactionswith a user may occur through a presentation layer, such as presentationlayer 914. In these systems, the application/component “logic” can beseparated from the aspects of the application/component that interactwith a user.

FIG. 10 is a block diagram illustrating components of a machine 1000,according to some example embodiments, able to read instructions 1010from a machine-readable medium (e.g., a machine-readable storage medium)and perform any one or more of the methodologies discussed herein.Specifically, FIG. 10 shows a diagrammatic representation of the machine1000 in the example form of a computer system, within which instructions1010 (e.g., software, a program, an application, an applet, an app, orother executable code) for causing the machine 1000 to perform any oneor more of the methodologies discussed herein may be executed. As such,the instructions 1010 may be used to implement modules or componentsdescribed herein. The instructions 1010 transform the general,non-programmed machine 1000 into a particular machine 1000 programmed tocarry out the described and illustrated functions in the mannerdescribed. In alternative embodiments, the machine 1000 operates as astandalone device or may be coupled (e.g., networked) to other machines.In a networked deployment, the machine 1000 may operate in the capacityof a server machine or a client machine in a server-client networkenvironment, or as a peer machine in a peer-to-peer (or distributed)network environment. The machine 1000 may comprise, but not be limitedto, a server computer, a client computer, a personal computer (PC), atablet computer, a laptop computer, a netbook, a set-top box (STB), apersonal digital assistant (PDA), an entertainment media system, acellular telephone, a smart phone, a mobile device, a wearable device(e.g., a smart watch), a smart home device (e.g., a smart appliance),other smart devices, a web appliance, a network router, a networkswitch, a network bridge, or any machine 1000 capable of executing theinstructions 1010, sequentially or otherwise, that specify actions to betaken by machine 1000. Further, while only a single machine 1000 isillustrated, the term “machine” shall also be taken to include acollection of machines that individually or jointly execute theinstructions 1010 to perform any one or more of the methodologiesdiscussed herein.

The machine 1000 may include processors 1004, memory/storage 1006, andI/O components 1018, which may be configured to communicate with eachother such as via a bus 1002. In an example embodiment, the processors1004 (e.g., a central processing unit (CPU), a reduced instruction setcomputing (RISC) processor, a complex instruction set computing (CISC)processor, a graphics processing unit (GPU), a digital signal processor(DSP), an application-specific integrated circuit (ASIC), aradio-frequency integrated circuit (RFIC), another processor, or anysuitable combination thereof) may include, for example, a processor 1008and a processor 1012 that may execute the instructions 1010. The term“processor” is intended to include multi-core processors 1004 that maycomprise two or more independent processors (sometimes referred to as“cores”) that may execute instructions 1010 contemporaneously. AlthoughFIG. 10 shows multiple processors 1004, the machine 1000 may include asingle processor with a single core, a single processor with multiplecores (e.g., a multi-core processor), multiple processors with a singlecore, multiple processors with multiple cores, or any combinationthereof.

The memory/storage 1006 may include a memory 1014, such as a mainmemory, or other memory storage, and a storage unit 1016, bothaccessible to the processors 1004 such as via the bus 1002. The storageunit 1016 and memory 1014 store the instructions 1010, embodying any oneor more of the methodologies or functions described herein. Theinstructions 1010 may also reside, completely or partially, within thememory 1014, within the storage unit 1016, within at least one of theprocessors 1004 (e.g., within the processor's cache memory), or anysuitable combination thereof, during execution thereof by the machine1000. Accordingly, the memory 1014, the storage unit 1016, and thememory of processors 1004 are examples of machine-readable media.

The I/O components 1018 may include a wide variety of components toreceive input, provide output, produce output, transmit information,exchange information, capture measurements, and so on. The specific I/Ocomponents 1018 that are included in a particular machine 1000 willdepend on the type of machine. For example, portable machines such asmobile phones will likely include a touch input device or other suchinput mechanisms, while a headless server machine will likely notinclude such a touch input device. It will be appreciated that the I/Ocomponents 1018 may include many other components that are not shown inFIG. 10. The I/O components 1018 are grouped according to functionalitymerely for simplifying the following discussion and the grouping is inno way limiting. In various example embodiments, the I/O components 1018may include output components 1026 and input components 1028. The outputcomponents 1026 may include visual components (e.g., a display such as aplasma display panel (PDP), a light emitting diode (LED) display, aliquid crystal display (LCD), a projector, or a cathode ray tube (CRT)),acoustic components (e.g., speakers), haptic components (e.g., avibratory motor, resistance mechanisms), other signal generators, and soforth. The input components 1028 may include alphanumeric inputcomponents (e.g., a keyboard, a touch screen configured to receivealphanumeric input, a photo-optical keyboard, or other alphanumericinput components), point-based input components (e.g., a mouse, atouchpad, a trackball, a joystick, a motion sensor, or other pointinginstrument), tactile input components (e.g., a physical button, a touchscreen that provides location and/or force of touches or touch gestures,or other tactile input components), audio input components (e.g., amicrophone), and the like.

In further example embodiments, the I/O components 1018 may includebiometric components 1030, motion components 1034, environmentalcomponents 1036, or position components 1038 among a wide array of othercomponents. For example, the biometric components 1030 may includecomponents to detect expressions (e.g., hand expressions, facialexpressions, vocal expressions, body gestures, or eye tracking), measurebiosignals (e.g., blood pressure, heart rate, body temperature,perspiration, or brain waves), identify a person (e.g., voiceidentification, retinal identification, facial identification,fingerprint identification, or electroencephalogram basedidentification), and the like. The motion components 1034 may includeacceleration sensor components (e.g., accelerometer), gravitation sensorcomponents, rotation sensor components (e.g., gyroscope), and so forth.The environmental components 1036 may include, for example, illuminationsensor components (e.g., photometer), temperature sensor components(e.g., one or more thermometer that detect ambient temperature),humidity sensor components, pressure sensor components (e.g.,barometer), acoustic sensor components (e.g., one or more microphonesthat detect background noise), proximity sensor components (e.g.,infrared sensors that detect nearby objects), gas sensors (e.g., gasdetection sensors to detection concentrations of hazardous gases forsafety or to measure pollutants in the atmosphere), or other componentsthat may provide indications, measurements, or signals corresponding toa surrounding physical environment. The position components 1038 mayinclude location sensor components (e.g., a GPS receiver component),altitude sensor components (e.g., altimeters or barometers that detectair pressure from which altitude may be derived), orientation sensorcomponents (e.g., magnetometers), and the like.

Communication may be implemented using a wide variety of technologies.The I/O components 1018 may include communication components 1040operable to couple the machine 1000 to a network 1032 or devices 1020via coupling 1024 and coupling 1022, respectively. For example, thecommunication components 1040 may include a network interface componentor other suitable device to interface with the network 1032. In furtherexamples, communication components 1040 may include wired communicationcomponents, wireless communication components, cellular communicationcomponents, near field communication (NFC) components, Bluetooth®components (e.g., Bluetooth® Low Energy), Wi-Fi® components, and othercommunication components to provide communication via other modalities.The devices 1020 may be another machine or any of a wide variety ofperipheral devices (e.g., a peripheral device coupled via a USB).Moreover, the communication components 1040 may detect identifiers orinclude components operable to detect identifiers. For example, thecommunication components 1040 may include radio frequency identification(RFID) tag reader components, NFC smart tag detection components,optical reader components (e.g., an optical sensor to detectone-dimensional bar codes such as Universal Product Code (UPC) bar code,multi-dimensional bar codes such as Quick Response (QR) code. Azteccode, Data Matrix, Dataglyph, MaxiCode, PDF417, Ultra Code. UCC RSS-2Dbar code, and other optical codes), or acoustic detection components(e.g., microphones to identify tagged audio signals). In addition, avariety of information may be derived via the communication components1040, such as, location via Internet Protocol (IP) geo-location,location via Wi-Fi® signal triangulation, location via detecting a NFCbeacon signal that may indicate a particular location, and so forth.

Glossary:

“CARRIER SIGNAL.” in this context, refers to any intangible medium thatis capable of storing, encoding, or carrying transitory ornon-transitory instructions 1010 for execution by the machine 1000, andincludes digital or analog communications signals or other intangiblemedium to facilitate communication of such instructions 1010.Instructions 1010 may be transmitted or received over the network 1032using a transitory or non-transitory transmission medium via a networkinterface device and using any one of a number of well-known transferprotocols.

“CLIENT DEVICE.” in this context, refers to any machine 1000 thatinterfaces to a communications network 1032 to obtain resources from oneor more server systems or other client devices 102. A client device 102may be, but is not limited to, a mobile phone, desktop computer, laptop,PDAs, smart phones, tablets, ultra books, netbooks, laptops,multi-processor systems, microprocessor-based or programmable consumerelectronics, game consoles, set-top boxes, or any other communicationdevice that a user may use to access a network 1032.

“COMMUNICATIONS NETWORK,” in this context, refers to one or moreportions of a network 1032 that may be an ad hoc network, an intranet,an extranet, a virtual private network (VPN), a local area network(LAN), a wireless LAN (WLAN), a wide area network (WAN), a wireless WAN(WWAN), a metropolitan area network (MAN), the Internet, a portion ofthe Internet, a portion of the Public Switched Telephone Network (PSTN),a plain old telephone service (POTS) network, a cellular telephonenetwork, a wireless network, a Wi-Fi® network, another type of network,or a combination of two or more such networks. For example, a network1032 or a portion of a network may include a wireless or cellularnetwork and the coupling may be a Code Division Multiple Access (CDMA)connection, a Global System for Mobile communications (GSM) connection,or other type of cellular or wireless coupling. In this example, thecoupling may implement any of a variety of types of data transfertechnology, such as Single Carrier Radio Transmission Technology(1×RTT), Evolution-Data Optimized (EVDO) technology. General PacketRadio Service (GPRS) technology, Enhanced Data rates for GSM Evolution(EDGE) technology, third Generation Partnership Project (3GPP) including3G, fourth generation wireless (4G) networks. Universal MobileTelecommunications System (UMTS), High Speed Packet Access (HSPA),Worldwide Interoperability for Microwave Access (WiMAX), Long TermEvolution (LTE) standard, others defined by various standard settingorganizations, other long range protocols, or other data transfertechnology.

“EPHEMERAL MESSAGE.” in this context, refers to a message 300 that isaccessible for a time-limited duration. An ephemeral message may be atext, an image, a video, and the like. The access time for the ephemeralmessage may be set by the message sender. Alternatively, the access timemay be a default setting or a setting specified by the recipient.Regardless of the setting technique, the message 300 is transitory.

“MACHINE-READABLE MEDIUM.” in this context, refers to a component,device, or other tangible media able to store instructions 1010 and datatemporarily or permanently and may include, but is not limited to,random-access memory (RAM), read-only memory (ROM), buffer memory, flashmemory, optical media, magnetic media, cache memory, other types ofstorage (e.g., erasable programmable read-only memory (EEPROM)) and/orany suitable combination thereof. The term “machine-readable medium”should be taken to include a single medium or multiple media (e.g., acentralized or distributed database, or associated caches and servers)able to store instructions 1010. The term “machine-readable medium”shall also be taken to include any medium, or combination of multiplemedia, that is capable of storing instructions 1010 (e.g., code) forexecution by a machine 1000, such that the instructions 1010, whenexecuted by one or more processors 1004 of the machine 1000, cause themachine 1000 to perform any one or more of the methodologies describedherein. Accordingly, a “machine-readable medium” refers to a singlestorage apparatus or device, as well as “cloud-based” storage systems orstorage networks that include multiple storage apparatus or devices. Theterm “machine-readable medium” excludes signals per se.

“COMPONENT.” in this context, refers to a device, physical entity, orlogic having boundaries defined by function or subroutine calls, branchpoints, APIs, or other technologies that provide for the partitioning ormodularization of particular processing or control functions. Componentsmay be combined via their interfaces with other components to carry outa machine process. A component may be a packaged functional hardwareunit designed for use with other components and a part of a program thatusually performs a particular function of related functions. Componentsmay constitute either software components (e.g., code embodied on amachine-readable medium) or hardware components. A “hardware component”is a tangible unit capable of performing certain operations and may beconfigured or arranged in a certain physical manner. In various exampleembodiments, one or more computer systems (e.g., a standalone computersystem, a client computer system, or a server computer system) or one ormore hardware components of a computer system (e.g., a processor or agroup of processors 1004) may be configured by software (e.g., anapplication or application portion) as a hardware component thatoperates to perform certain operations as described herein.

A hardware component may also be implemented mechanically,electronically, or any suitable combination thereof. For example, ahardware component may include dedicated circuitry or logic that ispermanently configured to perform certain operations. A hardwarecomponent may be a special-purpose processor, such as afield-programmable gate array (FPGA) or an ASIC. A hardware componentmay also include programmable logic or circuitry that is temporarilyconfigured by software to perform certain operations. For example, ahardware component may include software executed by a general-purposeprocessor 1004 or other programmable processor. Once configured by suchsoftware, hardware components become specific machines 1000 (or specificcomponents of a machine 1000) uniquely tailored to perform theconfigured functions and are no longer general-purpose processors 1004.It will be appreciated that the decision to implement a hardwarecomponent mechanically, in dedicated and permanently configuredcircuitry, or in temporarily configured circuitry (e.g., configured bysoftware) may be driven by cost and time considerations. Accordingly,the phrase “hardware component” (or “hardware-implemented component”)should be understood to encompass a tangible entity, be that an entitythat is physically constructed, permanently configured (e.g.,hardwired), or temporarily configured (e.g., programmed) to operate in acertain manner or to perform certain operations described herein.Considering embodiments in which hardware components are temporarilyconfigured (e.g., programmed), each of the hardware components need notbe configured or instantiated at any one instance in time. For example,where a hardware component comprises a general-purpose processor 1004configured by software to become a special-purpose processor, thegeneral-purpose processor 1004 may be configured as respectivelydifferent special-purpose processors (e.g., comprising differenthardware components) at different times. Software accordingly configuresa particular processor or processors 1004, for example, to constitute aparticular hardware component at one instance of time and to constitutea different hardware component at a different instance of time.

Hardware components can provide information to, and receive informationfrom, other hardware components. Accordingly, the described hardwarecomponents may be regarded as being communicatively coupled. Wheremultiple hardware components exist contemporaneously, communications maybe achieved through signal transmission (e.g., over appropriate circuitsand buses) between or among two or more of the hardware components. Inembodiments in which multiple hardware components are configured orinstantiated at different times, communications between such hardwarecomponents may be achieved, for example, through the storage andretrieval of information in memory structures to which the multiplehardware components have access. For example, one hardware component mayperform an operation and store the output of that operation in a memorydevice to which it is communicatively coupled. A further hardwarecomponent may then, at a later time, access the memory device toretrieve and process the stored output.

Hardware components may also initiate communications with input oroutput devices, and can operate on a resource (e.g., a collection ofinformation). The various operations of example methods described hereinmay be performed, at least partially, by one or more processors 1004that are temporarily configured (e.g., by software) or permanentlyconfigured to perform the relevant operations. Whether temporarily orpermanently configured, such processors 1004 may constituteprocessor-implemented components that operate to perform one or moreoperations or functions described herein. As used herein,“processor-implemented component” refers to a hardware componentimplemented using one or more processors 1004. Similarly, the methodsdescribed herein may be at least partially processor-implemented, with aparticular processor or processors 1004 being an example of hardware.For example, at least some of the operations of a method may beperformed by one or more processors 1004 or processor-implementedcomponents. Moreover, the one or more processors 1004 may also operateto support performance of the relevant operations in a “cloud computing”environment or as a “software as a service” (SaaS). For example, atleast some of the operations may be performed by a group of computers(as examples of machines 1000 including processors 1004), with theseoperations being accessible via a network 1032 (e.g., the Internet) andvia one or more appropriate interfaces (e.g., an API). The performanceof certain of the operations may be distributed among the processors1004, not only residing within a single machine 1000, but deployedacross a number of machines 1000. In some example embodiments, theprocessors 1004 or processor-implemented components may be located in asingle geographic location (e.g., within a home environment, an officeenvironment, or a server farm). In other example embodiments, theprocessors 1004 or processor-implemented components may be distributedacross a number of geographic locations.

“PROCESSOR.” in this context, refers to any circuit or virtual circuit(a physical circuit emulated by logic executing on an actual processor1004) that manipulates data values according to control signals (e.g.,“commands,” “op codes.” “machine code,” etc.) and which producescorresponding output signals that are applied to operate a machine 1000.A processor 1004 may, for example, be a CPU, a RISC processor, a CISC),a GPU), a DSP, an ASIC, a RFIC or any combination thereof. A processor1004 may further be a multi-core processor having two or moreindependent processors 1004 (sometimes referred to as “cores”) that mayexecute instructions 1010 contemporaneously.

“TIMESTAMP,” in this context, refers to a sequence of characters orencoded information identifying when a certain event occurred, forexample giving date and time of day, sometimes accurate to a smallfraction of a second.

Changes and modifications may be made to the disclosed embodimentswithout departing from the scope of the present disclosure. These andother changes or modifications are intended to be included within thescope of the present disclosure, as expressed in the following claims.

What is claimed is:
 1. A method comprising: receiving, from a clientdevice of a creator, an indication of whether a front-facing camera or arear-facing camera was used by the client device to capture a firstvideo; associating, by one of more processors, the first video with theindication of whether the front-facing camera or the rear-facing camerawas used by the client device to capture the first video for generatingthe first data; storing, by the one of more processors, a plurality ofvideos in a database; extracting, by the one of more processors, for thefirst video of the plurality of videos, the first data representing afirst interaction performed by the creator of the first video inassociation with the first video; extracting, by the one of moreprocessors, for the first video, second data representing a secondInteraction performed by a consumer of the first video in associationwith the first video; performing, by the one or more processors,automated image recognition of a plurality of frames of the first videoto detect a first object that appears in a series of consecutive framesof the plurality of frames of the first video; searching, by the one ormore processors, for a label that is related to the first object inresponse to the detecting the first object that appears in the series ofconsecutive frames of the plurality of frames of the first video;obtaining, by the one or more processors, a label score associated withthe label that is related to the first object; computing, by the one ormore processors, a score for the first video based on the first data andsecond data and based on the label score; ranking, by the one or moreprocessors, the first video relative to a remaining subset of theplurality of videos by comparing the computed score for the first videowith respective scores of videos in the remaining subset of theplurality of videos; and generating, by the one or more processors,instructions to display on a graphical user interface of the clientdevice a list of top videos generated based on the ranking the firstvideo relative to the remaining subset of the plurality of videos. 2.The method of claim 1, wherein the second data representing the secondinteraction performed by the consumer includes information indicatingone or more of: a duration of time of the first video has been viewed bya plurality of users including the consumer, whether the first video wasshared between a threshold number of the plurality of users, and whetherone of the plurality of users captured a screenshot of the first video.3. The method of claim 1, further comprising dynamically adjusting thelabel score associated with the label over time.
 4. The method of claim3, further comprising: detecting a second object that appears togetherwith the first object in the series of consecutive frames, wherein thelabel is associated with a combination of the first object and secondobject; and determining a confidence level of the label, wherein thescore for the first video is further computed based on the confidencelevel of the label.
 5. The method of claim 1, further comprising:aggregating a total watch time value representing a length of time ofthe first video has been viewed by a plurality of users; and normalizingthe aggregated total watch time value to generate the second data. 6.The method of claim 5, wherein normalizing the aggregated total watchtime value comprises: determining a number of followers associated withthe first video based on a number of users who selected an option tofollow the first video; computing an offset by multiplying the number offollowers with a duration of the first video; and dividing theaggregated total watch time value by the offset.
 7. The method of claim1, wherein the first data and second data include a plurality of valuesassociated with respective criteria of the first data and second data;and wherein computing the score comprises: obtaining a first pluralityof weights associated with criteria of the first data; obtaining asecond plurality of weights associated with criteria of the second data;adjusting the plurality of values based on the first plurality ofweights and second plurality of weights; and aggregating the adjustedplurality of values to compute the score.
 8. The method of claim 1,further comprising: selecting, based on the ranking, a first subset ofthe plurality of videos having an associated score that exceeds aspecified value; and generating a display that includes the selectedfirst subset of the plurality of videos.
 9. The method of claim 8,further comprising: receiving input from a curator that approves a givenvideo in the first subset of the plurality of videos for inclusion inthe list of top videos; and presenting to a plurality of users the listof top videos approved by the curator.
 10. The method of claim 9,wherein presenting the list of top videos comprises: presenting, on aclient device of a given one of the plurality of users, a user interfacethat includes first portion and second portion, the first portioncomprising a first plurality of thumbnails each thumbnail representing adifferent video in the list of top videos and the second portioncomprising a second plurality of thumbnails each thumbnail representinga second subset of the plurality of videos, wherein the first pluralityof thumbnails includes low frame rate representations of correspondingvideos in the list of top videos; and wherein the second plurality ofthumbnails includes static image representations of corresponding videosin the second subset of the plurality of videos.
 11. The method of claim8, further comprising presenting in the display an option to filter theselected first subset of the plurality of videos based on criteriaassociated with the first data and second data.
 12. The method of claim8, further comprising presenting in the display an option to filter theselected first subset of the plurality of videos based on an approvalstatus of each video of the first subset of the plurality of videos. 13.The method of claim 8, wherein each video of the first subset of theplurality of videos automatically plays from a starting position to anending position, further comprising presenting an option to replay agiven one of the first subset of the plurality of videos.
 14. The methodof claim 8, further comprising: receiving input from a curator thatselects a given one of the first subset of the plurality of videos; andpresenting the selected given one of the first subset of the pluralityof videos to the curator in full screen with an option to rate the givenone of the first subset of the plurality of videos.
 15. A systemcomprising: a processor configured to perform operations comprising:receiving, from a client device of a creator, an indication of whether afront-facing camera or a rear-facing camera was used by the clientdevice to capture a first video; associating the first video with theindication of whether the front-facing camera or the rear-facing camerawas used by the client device to capture the first video for generatingthe first data; storing a plurality of videos in a database; extractingfor the first video of the plurality of videos, the first datarepresenting a first interaction performed by the creator of the firstvideo in association with the first video; extracting for the firstvideo, second data representing a second interaction performed by aconsumer of the first video in association with the first video;performing automated image recognition of a plurality of frames of thefirst video to detect a first object that appears in a series ofconsecutive frames of the plurality of frames of the first video;searching for a label that is related to the first object in response tothe detecting the first object that appears in the series of consecutiveframes of the plurality of frames of the first video; obtaining a labelscore associated with the label that is related to the first object;computing a score for the first video based on the first data and seconddata and based on the label score; ranking the first video relative to aremaining subset of the plurality of videos by comparing the computedscore for the first video with respective scores of videos in theremaining subset of the plurality of videos; and generating instructionsto display on a graphical user interface of the client device a list oftop videos generated based on the ranking the first video relative tothe remaining subset of the plurality of videos.
 16. The system of claim15, wherein the operations further comprise: receiving, from a clientdevice of the creator, an indication of one or more annotationscomprising overlaid content that have been added to the first video bythe client device; and associating, with the first video, the indicationof the one or more annotations to generate the first data.
 17. Thesystem of claim 15, wherein the operations further comprise: detectingthat a client device on which the first video is presented has captureda screenshot while the first video was being presented on the clientdevice; incrementing a value representing a number of times screenshotsof the first video were taken in response to detecting that the clientdevice has captured the screenshot while the first video was beingpresented on the client device; and incrementing the score of the firstvideo in response to determining that the value representing the numberof times screenshots of the first video were taken corresponds to athreshold value.
 18. A non-transitory machine-readable storage mediumthat includes instructions that, when executed by one or more processorsof machine, cause the machine to perform operations comprising:receiving, from a client device of a creator, an indication of whether afront-facing camera or a rear-facing camera was used by the clientdevice to capture a first video; associating the first video with theindication of whether the front-facing camera or the rear-facing camerawas used by the client device to capture the first video for generatingthe first data; storing a plurality of videos in a database; extractingfor the first video of the plurality of videos, the first datarepresenting a first interaction performed by the creator of the firstvideo in association with the first video; extracting for the firstvideo, second data representing a second interaction performed by aconsumer of the first video in association with the first video;performing automated image recognition of a plurality of frames of thefirst video to detect a first object that appears in a series ofconsecutive frames of the plurality of frames of the first video;searching for a label that is related to the first object in response tothe detecting the first object that appears in the series of consecutiveframes of the plurality of frames of the first video; obtaining a labelscore associated with the label that is related to the first object;computing a score for the first video based on the first data and seconddata and based on the label score; ranking the first video relative to aremaining subset of the plurality of videos by comparing the computedscore for the first video with respective scores of videos in theremaining subset of the plurality of videos; and generating instructionsto display on a graphical user interface of the client device a list oftop videos generated based on the ranking the first video relative tothe remaining subset of the plurality of videos.
 19. The non-transitorymachine-readable storage medium of claim 18, wherein: the first datarepresenting the first interaction includes information indicating atleast one of whether the creator used a front facing or rear facingcamera of a user device to create the first video, whether the creatorenhanced the first video using a zoom or a speed effect, or whether thecreator added a filter, a lens, an object, a caption, an emoji, or asticker to the first video; and the second data representing the secondinteraction performed by the consumer includes information indicating atleast one of a duration of time the first video has been viewed by aplurality of users including the consumer, whether the first video wasshared between a threshold number of the plurality of users, or whetherone of the plurality of users captured a screenshot of the first video.